Marketing your home – What works best?
The two primary factors that determine if and when your home will sell are exposure and price. Exposure that counts is exposure that reaches buyers who are the most willing, ready, and able to buy.
Setting the right price is crucial because under-pricing is like giving money away, and over-pricing is just a waste of time because nobody buys over-priced homes.
The best possible exposure is MLS and websites that display MLS listings. This is where the vast majority of buyers are looking for homes, and where the buyers are the most ready, willing, and able to buy. MLS and public MLS websites ARE the real estate market. FSBO websites tend to attract investors looking for a steal and buyers looking for owner financing.
Real Estate Market - How homes are listed for sale, nationwide
Public MLS Websites
Some MLS websites are local and display listings from only one MLS, while others are national and display all listings nationwide. Some of the largest national MLS websites are realtor.com, portlandmlsdirect.com, homegain.com, yahoo.com, msn.com, aol.com, coldwellbanker.com, remax.com.
The internet has become the primary search tool for most homebuyers today, and over 80% of all homebuyers use the internet in their search for a home. Among younger buyers, the number is over 90%. Of all online shoppers, 98% browse local or national MLS information websites.
Where home-shoppers do most of their searching for homes
The most critical ingredient in marketing a home is providing great photos for buyers to see online. (See Photo Guide) Buyers browse hundreds of listings and pay the most attention to those with multiple photos. Most local and national MLS websites display the photos that are on the local MLS. Realtor.com only displays multiple photos if the listing Realtor pays for it, which is why many listings in Realtor.com only display one photo. Unfortunately, what Realtor.com charges has become cost prohibitive for many Realtors, but they have been getting away with it because they are still the highest traffic national MLS website.
We include at least 9 photos on our standard Realtor.com listing packages and up to 25 on our Showcase listing packages (See Realtor.com Listings). A Virtual Tour is available at a slight additional charge. (See Virtual Tours)
Where recent homebuyers heard about the home they bought
MLS & Public Websites that display MLS Listings
Free Real Estate Magazines
Another unproductive method some agents like to tell their clients about (as though it had value) is mass emails to agents informing them of a house for sale. Agents have access to MLS, and don't need to be spammed with such information – it's just an annoyance. The first thing the typical agent does when checking emails is delete the "House for sale" spam emails from other agents.